I used to design spaces. Floor plans, 3D models, retail environments, physical things you could walk through. For years, that was how I thought about my work: as systems of space, flow, and human behavior.

In 2022, I left São Paulo, the city where I grew up and built my career, and moved to Porto, Portugal. I also made another transition: from architecture to digital product design. Not a pivot, really. More of a translation.

The questions stayed the same. What does this person need? Where do they get lost? What makes this experience feel inevitable?

Since then, I've been designing end-to-end on B2B digital products, owning the full arc from discovery research and usability testing to high-fidelity UI and developer handoff. I hold a postgraduate degree in UX/UI Design from IADE (Lisbon) and a specialization in Web Development.

Somewhere along the way, AI became a core part of how I work, not as a shortcut, but as an extension of my process. I build custom agents, prompt workflows and AI-assisted analytics pipelines that help me research faster, validate smarter and deliver more. It lets me go deeper and move faster at the same time which, before, always felt like a trade-off.

I'm also a language enthusiast, fluent in Portuguese and English, with a growing curiosity for Spanish and German.